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Before we get started, it’s important that you understand the importance of backlinks and why you need to begin developing a solid backlink campaign for your website.
Think of backlinks as votes, and each time you secure a backlink to your website, the major search engines count it as a favorable vote for your site. Search engines determine how relevant (and important) your website is not just by the NUMBER of back-links pointing to your website but by WHO is linking to you.
If your website has a good number of authority websites pointing to you, it’s a good indication that your website deserves a higher positioning within the search engines. A higher positioning in the search engines equates to more exposure at absolutely no cost to you.
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